One of the goals of the Genuine Care Project is to exercise love through action. If you notice there's a patch on the heart meaning that it has been previously punctured but has healed. The arrow penetrating from the rear to the front symbolizes a wound that is not visible. The result of the arrow coming through the front is blood leaking. Love is often painful which is the sacrifice we make, when people love you, they don't realize how often they also hurt you.